Sephora US Avios rate
Sephora US earns 5 Avios / $1 on the British Airways US shopping portal. That's its standard rate, not a boost.
What we've recorded for Sephora US
Sephora US Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 5 Avios / $1 | Standard |
Boosted right now in the US store
Sephora US and Avios: common questions
How many Avios do you earn at Sephora US?
Sephora US currently earns 5 Avios / $1 when you shop via the British Airways US shopping portal. Rates change often, so check this page or track Sephora US in Avalert for the live figure.
Is Sephora US boosted right now?
No. Sephora US is at its standard rate of 5 Avios / $1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Sephora US?
Start at the British Airways US shopping portal and click through to Sephora US from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Sephora US without clicking through first earns nothing.
How do I know when Sephora US boosts its Avios rate?
Avalert checks the British Airways US shopping portal every hour and sends you a push notification the moment Sephora US's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.