Paula's Choice US Avios rate
Paula's Choice US earns 7 Avios / $1 on the British Airways US shopping portal. That's its standard rate, not a boost.
What we've recorded for Paula's Choice US
Paula's Choice US Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 7 Avios / $1 | Standard |
Boosted right now in the US store
Paula's Choice US and Avios: common questions
How many Avios do you earn at Paula's Choice US?
Paula's Choice US currently earns 7 Avios / $1 when you shop via the British Airways US shopping portal. Rates change often, so check this page or track Paula's Choice US in Avalert for the live figure.
Is Paula's Choice US boosted right now?
No. Paula's Choice US is at its standard rate of 7 Avios / $1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Paula's Choice US?
Start at the British Airways US shopping portal and click through to Paula's Choice US from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Paula's Choice US without clicking through first earns nothing.
How do I know when Paula's Choice US boosts its Avios rate?
Avalert checks the British Airways US shopping portal every hour and sends you a push notification the moment Paula's Choice US's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.