Worth a million Avios rate
Worth a million earns 10 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Worth a million
Worth a million Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 10 Avios / £1 | Standard |
Boosted right now in the UK store
Worth a million and Avios: common questions
How many Avios do you earn at Worth a million?
Worth a million currently earns 10 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Worth a million in Avalert for the live figure.
Is Worth a million boosted right now?
No. Worth a million is at its standard rate of 10 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Worth a million?
Start at the avios.com UK eStore and click through to Worth a million from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Worth a million without clicking through first earns nothing.
How do I know when Worth a million boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Worth a million's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.