Which? Avios rate
Which? is boosted right now: From 47 Avios / £1 on the avios.com UK eStore, up from From 45 Avios / £1 since 21 Jul 2026. Boosts expire without warning, so this rate may not last.
What we've recorded for Which?
Which? Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | From 47 Avios / £1 | ⚡ Boosted |
Boosted right now in the UK store
Which? and Avios: common questions
How many Avios do you earn at Which??
Which? currently earns From 47 Avios / £1 when you shop via the avios.com UK eStore. That's a boosted rate, up from its From 45 Avios / £1 baseline. Rates change often, so check this page or track Which? in Avalert for the live figure.
Is Which? boosted right now?
Yes. Which? is boosted to From 47 Avios / £1, up from From 45 Avios / £1. Boosts typically last a few days and expire without notice.
How do I earn Avios at Which??
Start at the avios.com UK eStore and click through to Which? from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Which? without clicking through first earns nothing.
How do I know when Which? boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Which?'s rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.