SportsDirect Avios rate
SportsDirect is boosted right now: Up to 6 Avios / £1 on the avios.com UK eStore, up from Up to 3 Avios / £1 since 17 Aug 2026. Boosts expire without warning, so this rate may not last.
What we've recorded for SportsDirect
SportsDirect Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 3 Sept 2026 | Up to 3 Avios / £1 | Standard |
| 17 Aug 2026 | Up to 6 Avios / £1 | ⚡ Boosted |
| 20 Jul 2026 | Up to 3 Avios / £1 | Standard |
Boosted right now in the UK store
SportsDirect and Avios: common questions
How many Avios do you earn at SportsDirect?
SportsDirect currently earns Up to 6 Avios / £1 when you shop via the avios.com UK eStore. That's a boosted rate, up from its Up to 3 Avios / £1 baseline. Rates change often, so check this page or track SportsDirect in Avalert for the live figure.
Is SportsDirect boosted right now?
Yes. SportsDirect is boosted to Up to 6 Avios / £1, up from Up to 3 Avios / £1. Boosts typically last a few days and expire without notice.
How do I earn Avios at SportsDirect?
Start at the avios.com UK eStore and click through to SportsDirect from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to SportsDirect without clicking through first earns nothing.
How do I know when SportsDirect boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment SportsDirect's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.