Soho Home is boosted right now: Up to 6 Avios / £1 on the avios.com UK eStore, up from Up to 4 Avios / £1 since 7 Sept 2026. Boosts expire without warning, so this rate may not last.
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 12 Oct 2026 | Up to 4 Avios / £1 | Standard |
| 29 Sept 2026 | Up to 6 Avios / £1 | ⚡ Boosted |
| 21 Sept 2026 | Up to 4 Avios / £1 | Standard |
| 7 Sept 2026 | 10 Avios / £1 | Standard |
| 20 Jul 2026 | Up to 4 Avios / £1 | Standard |
Soho Home currently earns Up to 6 Avios / £1 when you shop via the avios.com UK eStore. That's a boosted rate, up from its Up to 4 Avios / £1 baseline. Rates change often, so check this page or track Soho Home in Avalert for the live figure.
Yes. Soho Home is boosted to Up to 6 Avios / £1, up from Up to 4 Avios / £1. Boosts typically last a few days and expire without notice.
Start at the avios.com UK eStore and click through to Soho Home from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Soho Home without clicking through first earns nothing.
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Soho Home's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.