Selph Avios rate
Selph earns 10 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Selph
Selph Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 10 Avios / £1 | Standard |
Boosted right now in the UK store
Selph and Avios: common questions
How many Avios do you earn at Selph?
Selph currently earns 10 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Selph in Avalert for the live figure.
Is Selph boosted right now?
No. Selph is at its standard rate of 10 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Selph?
Start at the avios.com UK eStore and click through to Selph from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Selph without clicking through first earns nothing.
How do I know when Selph boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Selph's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.