Purple Coffee earns 15 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 15 Avios / £1 | Standard |
Purple Coffee currently earns 15 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Purple Coffee in Avalert for the live figure.
No. Purple Coffee is at its standard rate of 15 Avios / £1 right now. Avalert will push you a notification the moment it rises.
Start at the avios.com UK eStore and click through to Purple Coffee from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Purple Coffee without clicking through first earns nothing.
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Purple Coffee's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.