Perfume Direct Avios rate
Perfume Direct earns 6 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Perfume Direct
Perfume Direct Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 6 Avios / £1 | Standard |
Boosted right now in the UK store
Perfume Direct and Avios: common questions
How many Avios do you earn at Perfume Direct?
Perfume Direct currently earns 6 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Perfume Direct in Avalert for the live figure.
Is Perfume Direct boosted right now?
No. Perfume Direct is at its standard rate of 6 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Perfume Direct?
Start at the avios.com UK eStore and click through to Perfume Direct from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Perfume Direct without clicking through first earns nothing.
How do I know when Perfume Direct boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Perfume Direct's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.