Paula's Choice UK Avios rate
Paula's Choice UK is boosted right now: Up to 10 Avios / £1 on the avios.com UK eStore, up from Up to 3 Avios / £1 since 24 Jul 2026. Boosts expire without warning, so this rate may not last.
What we've recorded for Paula's Choice UK
Paula's Choice UK Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 24 Jul 2026 | Up to 10 Avios / £1 | ⚡ Boosted |
| 20 Jul 2026 | Up to 3 Avios / £1 | Standard |
Boosted right now in the UK store
Paula's Choice UK and Avios: common questions
How many Avios do you earn at Paula's Choice UK?
Paula's Choice UK currently earns Up to 10 Avios / £1 when you shop via the avios.com UK eStore. That's a boosted rate, up from its Up to 3 Avios / £1 baseline. Rates change often, so check this page or track Paula's Choice UK in Avalert for the live figure.
Is Paula's Choice UK boosted right now?
Yes. Paula's Choice UK is boosted to Up to 10 Avios / £1, up from Up to 3 Avios / £1. Boosts typically last a few days and expire without notice.
How do I earn Avios at Paula's Choice UK?
Start at the avios.com UK eStore and click through to Paula's Choice UK from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Paula's Choice UK without clicking through first earns nothing.
How do I know when Paula's Choice UK boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Paula's Choice UK's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.