My 1st Years Avios rate
My 1st Years earns Up to 6 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for My 1st Years
My 1st Years Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | Up to 6 Avios / £1 | Standard |
Boosted right now in the UK store
My 1st Years and Avios: common questions
How many Avios do you earn at My 1st Years?
My 1st Years currently earns Up to 6 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track My 1st Years in Avalert for the live figure.
Is My 1st Years boosted right now?
No. My 1st Years is at its standard rate of Up to 6 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at My 1st Years?
Start at the avios.com UK eStore and click through to My 1st Years from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to My 1st Years without clicking through first earns nothing.
How do I know when My 1st Years boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment My 1st Years's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.