Magazines Direct Avios rate
Magazines Direct earns 10 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Magazines Direct
Magazines Direct Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 10 Avios / £1 | Standard |
Boosted right now in the UK store
Magazines Direct and Avios: common questions
How many Avios do you earn at Magazines Direct?
Magazines Direct currently earns 10 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Magazines Direct in Avalert for the live figure.
Is Magazines Direct boosted right now?
No. Magazines Direct is at its standard rate of 10 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Magazines Direct?
Start at the avios.com UK eStore and click through to Magazines Direct from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Magazines Direct without clicking through first earns nothing.
How do I know when Magazines Direct boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Magazines Direct's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.