Living DNA Avios rate
Living DNA is boosted right now: 10 Avios / £1 on the avios.com UK eStore, up from 7 Avios / £1 since 21 Jul 2026. Boosts expire without warning, so this rate may not last.
What we've recorded for Living DNA
Living DNA Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 10 Avios / £1 | ⚡ Boosted |
Boosted right now in the UK store
Living DNA and Avios: common questions
How many Avios do you earn at Living DNA?
Living DNA currently earns 10 Avios / £1 when you shop via the avios.com UK eStore. That's a boosted rate, up from its 7 Avios / £1 baseline. Rates change often, so check this page or track Living DNA in Avalert for the live figure.
Is Living DNA boosted right now?
Yes. Living DNA is boosted to 10 Avios / £1, up from 7 Avios / £1. Boosts typically last a few days and expire without notice.
How do I earn Avios at Living DNA?
Start at the avios.com UK eStore and click through to Living DNA from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Living DNA without clicking through first earns nothing.
How do I know when Living DNA boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Living DNA's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.