H&M UK Avios rate
H&M UK earns Up to 8 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost, and below the Up to 11 Avios / £1 we've seen it reach.
What we've recorded for H&M UK
H&M UK Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 6 Aug 2026 | Up to 8 Avios / £1 | ⚡ Boosted |
| 21 Jul 2026 | Up to 11 Avios / £1 | ⚡ Boosted |
| 20 Jul 2026 | Up to 3 Avios / £1 | Standard |
Boosted right now in the UK store
H&M UK and Avios: common questions
How many Avios do you earn at H&M UK?
H&M UK currently earns Up to 8 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track H&M UK in Avalert for the live figure.
Is H&M UK boosted right now?
No. H&M UK is at its standard rate of Up to 8 Avios / £1 right now. The best we've recorded is Up to 11 Avios / £1. Avalert will push you a notification the moment it rises.
How do I earn Avios at H&M UK?
Start at the avios.com UK eStore and click through to H&M UK from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to H&M UK without clicking through first earns nothing.
How do I know when H&M UK boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment H&M UK's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.