Fragrance Direct Avios rate
Fragrance Direct earns Up to 5 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Fragrance Direct
Fragrance Direct Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | Up to 5 Avios / £1 | Standard |
Boosted right now in the UK store
Fragrance Direct and Avios: common questions
How many Avios do you earn at Fragrance Direct?
Fragrance Direct currently earns Up to 5 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Fragrance Direct in Avalert for the live figure.
Is Fragrance Direct boosted right now?
No. Fragrance Direct is at its standard rate of Up to 5 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Fragrance Direct?
Start at the avios.com UK eStore and click through to Fragrance Direct from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Fragrance Direct without clicking through first earns nothing.
How do I know when Fragrance Direct boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Fragrance Direct's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.