Feel Avios rate
Feel earns 12 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Feel
Feel Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 12 Avios / £1 | Standard |
Boosted right now in the UK store
Feel and Avios: common questions
How many Avios do you earn at Feel?
Feel currently earns 12 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Feel in Avalert for the live figure.
Is Feel boosted right now?
No. Feel is at its standard rate of 12 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Feel?
Start at the avios.com UK eStore and click through to Feel from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Feel without clicking through first earns nothing.
How do I know when Feel boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Feel's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.