Direct Cosmetics Avios rate
Direct Cosmetics earns 3 Avios / £1 on the avios.com UK eStore. That's its standard rate, not a boost.
What we've recorded for Direct Cosmetics
Direct Cosmetics Avios rate history
Every change we've recorded, newest first. Rates flip-flop: they rise for a boost, then fall back. This is how you tell a genuine boost from a retailer's normal rate.
| Date | Rate | Boost |
|---|---|---|
| 20 Jul 2026 | 3 Avios / £1 | Standard |
Boosted right now in the UK store
Direct Cosmetics and Avios: common questions
How many Avios do you earn at Direct Cosmetics?
Direct Cosmetics currently earns 3 Avios / £1 when you shop via the avios.com UK eStore. Rates change often, so check this page or track Direct Cosmetics in Avalert for the live figure.
Is Direct Cosmetics boosted right now?
No. Direct Cosmetics is at its standard rate of 3 Avios / £1 right now. Avalert will push you a notification the moment it rises.
How do I earn Avios at Direct Cosmetics?
Start at the avios.com UK eStore and click through to Direct Cosmetics from there, then shop as usual. The Avios are credited to your Avios account after the retailer confirms the purchase. Going directly to Direct Cosmetics without clicking through first earns nothing.
How do I know when Direct Cosmetics boosts its Avios rate?
Avalert checks the avios.com UK eStore every hour and sends you a push notification the moment Direct Cosmetics's rate rises. You can set a threshold so you're only alerted for boosts above a level you choose.